Paid Ads for Home
Improvement Contractors

Why Paid Ads Matter

Let’s face it waiting for SEO to kick in can feel like waiting for paint to dry in the middle of winter. While SEO builds your long-term online presence, paid ads give your business an immediate boost by connecting you with clients who need your services right now.

At Builder Brand Marketing, we specialize in running google ads for contractors that generate real, measurable results for home improvement pros. And while we offer multiple ad types, we’re especially big fans of Google Local Service Ads (LSAs). Why? Because they’re tailor-made for local businesses like yours and deliver the kind of leads you dream about hot, ready-to-book, and looking for services in your area.

Google Local Service Ads (LSAs): Your Shortcut to the Top

If you’ve ever Googled “roofers near me” or “bathroom remodelers in [city],” you’ve probably seen those neat little ads at the top of the page with green checkmarks next to them. That’s what we’re talking about.

Why We Love LSAs for
Home Improvement Contractors

We don’t just sprinkle a few keywords on your site and hope for the best. At Builder Brand, SEO is a carefully planned, multi-step process:

Prime Real Estate

LSAs appear at the very top of search results, even above traditional PPC ads. Your business gets instant visibility where it matters most.

On-Page Optimization

Trust Factor

The “Google Guaranteed” badge isn’t just for show. It tells potential clients that you’ve been vetted, insured, and approved by Google—instantly building trust.

Pay-Per-Lead, Not Per Click

Unlike PPC ads, you only pay for qualified leads, not random clicks. That means no wasting money on people who aren’t serious about hiring you.

Lead Quality

LSAs are designed to connect you with clients actively searching for your services. These aren’t tire-kickers—they’re people who want to book you now.

How We Make LSAs Work for You:

Setting up LSAs involves more than just clicking a few buttons. Our team will:

With LSAs, you’ll start seeing more inquiries coming your way while your competitors work on still climbing the rankings. And if you’ve ever worked with lead generation companies for contractors, you know results vary our approach gives you control and transparency, so you only pay for leads that truly matter.

The Results You Can Expect

Google PPC Ads

There is a time and a place for Google PPC (pay per click) ads. These ads are going to cost more and there is a learning period with these ads as well. Before running PPC ads we recommend a consultation to ensure it makes sense.

When PPC Ads Make Sense:

Our PPC approach focuses on precise targeting and budget management. We’ll create ads that stand out and convert—but we’ll also keep an eye on your costs so you don’t spend a fortune.

Facebook Ads:
A Complementary Tool

Facebook ads are great tools for brand recognition. They can also be a good source for cheaper leads, though these leads may be less “ready to go” than Google leads. On Google, searchers are actively seeking contractors. On Facebook, people are casually scrolling and may click if an ad resonates. That’s why Facebook is best used for retargeting, awareness, and promotions not as a replacement for marketing services for contractors like LSAs and PPC.

While Facebook ads might not always generate the most ready-to-hire leads, they can be an excellent tool for building brand recognition and creating opportunities when used strategically.
The Results You Can Expect

Why Choose Builder Brand Marketing for Paid Ads?

Ready to Start Generating Leads Today?

Paid ads are the fastest way to get your phone ringing, but they need to be done right. At Builder Brand Marketing, we’ll craft a paid ad strategy tailored to your business, your services, and your market.