Marketing Solutions Built for Home Improvement Contractors
Struggling to keep your guys busy and the phones ringing? At Builder Brand Marketing, a dedicated home improvement marketing agency, we specialize in helping contractors grow and scale their businesses. Whether you’re remodeling full homes, kitchens, or just installing siding, our tailored marketing strategies ensure your business stands out in a crowded market.
Who We Work With
We partner exclusively with contractors who:
- Are driven, motivated, and ready to take action.
- Have a "figure it out" attitude and a commitment to overcoming challenges.
- Are serious about growing their business.
If you’re a motivated, driven professional who’s ready to invest in growth, we’re ready to help. And if you’re unsure if we’re the right fit, we’ll have an honest conversation to ensure our partnership aligns with your goals.
Why Contractors Choose Builder
Brand Marketing
We Understand Your Industry
Let’s face it: many marketing agencies don’t specialize in construction. As a construction marketing agency, we do. With us, you don't have to waste your time over explaining your services or deal with the frustration of incorrect content and photos on your site. With over 15 years of combined experience in marketing and deep roots in the construction industry, we know how to craft strategies that resonate with your target audience.
We Deliver Tangible Results
Marketing isn’t magic, it’s a process. While SEO and branding take time to yield lasting results, we offset the wait with high-impact strategies like Google Local Service Ads. We provide marketing for contractors that keeps your phone ringing now while your long-term growth plan builds momentum.
We Plan with Precision
Our keyword research and marketing plans are built from the ground up with your specific business in mind. As a trusted name among home improvement lead generation companies, we leave no stone unturned, ensuring you get a strategy tailored to your unique needs.
We Focus on Relationships
You’re more than just another client to us. We see ourselves as an extension of your team, invested in your success every step of the way.
About The Owners
Our founders, Bri and Todd, grew up in Connecticut. Bri grew up working day in and out in the field with her father in his construction company.
Together they built new houses, completed interior and exterior remodeling, roofing, and provided general contracting services. After 10 years, Bri went to school for Graphic Design and then she attended university again for marketing.
Todd’s father was in the CT Carpenters Union and Todd spent quite a bit of time with him and helping out. He attended a vocational high school for Carpentry and then later joined the Operators Union as a heavy equipment mechanic. After 6 years in the union he went on to join Bri and they started Northland Marketing together.
They started this business together in hopes of bringing massive impact to small business owners, and changing lives. They also coach a marketing course together and participate in marketing conferences around the country.
Meet Some Of Our Clients
15% off for veterans and service members
We are eternally grateful for the sacrifices made and offer a discount as a thank you. Please let us know if you have served past, present or future.
Our Services
Custom Website Design & Development
Your website is more than just an online presence; it’s your most valuable marketing asset. As a marketing agency for contractors, we design mobile-optimized, user-friendly websites that convert visitors into leads and reflect the quality of your work.
SEO & Local Optimization
We use SEO strategies rooted in ethical, long-term practices, helping your business climb the rankings and stay there. Our research-driven approach ensures you’re visible when it matters most with effective digital marketing for contractors.
Google Local Service Ads
We’re experts in setting up and managing LSAs, ensuring your business appears at the top of local searches. These ads deliver high-intent leads, helping you close more deals and grow your revenue.
Website & Email Hosting
Fast, secure, and worry-free—our hosting services include regular backups, technical updates, and spam protection. We handle the tech so you can focus on your craft.
Google Business Profiles
A well-optimized Google Business Profile is key to attracting local clients. We’ll ensure your profile is complete, accurate, and designed to generate leads.
Why We’re Different
Selective Partnerships
We work exclusively with contractors who are ready to commit to their growth. Whether it’s marketing for general contractors or niche services, this focus allows us to deliver unparalleled results for those who are serious about success.
Integrity First
We believe in honest, transparent communication. You’ll never hear us make promises we can’t keep—we focus on providing data-driven solutions that deliver real value.
Tailored Solutions
Every business is unique, and so are our strategies. As a full-service digital marketing agency for contractors, we take the time to understand your business, goals, and challenges to create a plan that works for you.
Top Rated SEO Agency
Our powerful SEO and paid advertising campaigns, combined with a customized website, ensure a consistent flow of high-quality landscaping leads year-round. Join the ranks of satisfied landscaping business owners who love and trust our landscaping marketing agency.
PROVEN METHOD TO MAXIMIZE CALLS AND GROW YOUR LANDSCAPING BUSINESS
Download The ULTIMATE Landscaping Marketing List
Our All-In-One Programs
Our powerful SEO and paid advertising campaigns, combined with a customized website, ensure a consistent flow of high-quality landscaping leads year-round. Join the ranks of satisfied landscaping business owners who love and trust our landscaping marketing agency.
"HOME REMODELERS"
Package-
Perfect for kitchen, bath, basement, and whole-home remodelers who want to attract high-value projects.
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Custom website optimized to showcase remodeling projects
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SEO keyword strategy focused on high-ticket remodeling terms
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Google Business Profile optimization with project photos & weekly updates
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Google Guaranteed Ads setup & management
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Supplemental social media posts highlighting before-and-afters, reviews, and FAQs
"EXTERIOR REMODELERS"
Package-
Tailored for contractors focused on roofing, siding, windows, decks etc.
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Service-focused website design emphasizing roofing, siding, decks, and windows
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Local SEO strategy targeting “near me” searches and storm-season demand
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Google Business Profile optimization with photos and seasonal updates
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Google Guaranteed Ads setup for exterior leads ready to buy
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Ongoing SEO + supplemental social content for credibility and visibility
"SPECIALTY CONTRACTORS"
Package-
Ideal for contractors with niche services like electricians, plumbers, painters and more.
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Service-page-focused website design to highlight specialties
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Keyword research and SEO targeting urgent and high-demand services
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Google Business Profile optimization with strong review generation plan
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Local Service Ads (where available) or targeted Google social campaigns
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Weekly posts to keep your brand active across Google and socials
"FULL SERVICE CONTRACTORS"
Package-
For larger contractors with multiple divisions (remodeling, exterior, specialty) who want everything dialed in across the board.
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Comprehensive, multi-service optimized website design
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SEO strategy covering multiple service areas & offerings
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Google Business Profile optimization across categories & divisions
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Google Guaranteed Ads setup to feed every department leads
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Social and content strategy to build authority in every service area
Step 1: Complementary Discovery Session
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Step 2: Personalized Tuition Roadmap
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Step 3: Financial Aid & Savings Guidance
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Step 4: Decision Support & Monitoring
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Organic-based fertilizer
- Better for a long term solution
- Safe for the environment, family and pets
- Derived from plant or animal sources
- Improves both plant AND soil health
- Allows soil to maintain more water and increases (good) bacteria/fungi
- Made to stabilize plant and create plant health sustainability
- Slow release therefore providing results that last
- Low maintenance
- Easy to apply
- Less likely, but also possible to apply too much- Let us help!
Inorganic fertilizer
- Better for a 1 time quick dose of nutrients
- Fast nutrients, depletes quickly and must be reapplied frequently (without over doing!)
- Depletes the soil of its nutrients, making it unproductive long term
- Go through a manufacturing process to become synthetic
- Only contains a few ingredients, which can be lost quickly
- Easy to apply
- Very concentrated- possible for toxic overdose
Let’s Build Your Business Together
Your business deserves more than cookie-cutter marketing. At Builder Brand Marketing, we help you attract better leads, close more deals, and grow your brand with confidence.
Get more calls, more estimates, and more of the jobs you actually want.
In one strategy session, we’ll audit your business and show you exactly where to focus online to generate consistent, high-value leads.