Paid Ads for Home
Improvement Contractors
Why Paid Ads Matter
Let’s face it waiting for SEO to kick in can feel like waiting for paint to dry in the middle of winter. While SEO builds your long-term online presence, paid ads give your business an immediate boost by connecting you with clients who need your services right now.
At Builder Brand Marketing, we specialize in running google ads for contractors that generate real, measurable results for home improvement pros. And while we offer multiple ad types, we’re especially big fans of Google Local Service Ads (LSAs). Why? Because they’re tailor-made for local businesses like yours and deliver the kind of leads you dream about hot, ready-to-book, and looking for services in your area.
Google Local Service Ads (LSAs): Your Shortcut to the Top
If you’ve ever Googled “roofers near me” or “bathroom remodelers in [city],” you’ve probably seen those neat little ads at the top of the page with green checkmarks next to them. That’s what we’re talking about.
Why We Love LSAs for
Home Improvement Contractors
We don’t just sprinkle a few keywords on your site and hope for the best. At Builder Brand, SEO is a carefully planned, multi-step process:
Prime Real Estate
LSAs appear at the very top of search results, even above traditional PPC ads. Your business gets instant visibility where it matters most.
Trust Factor
The “Google Guaranteed” badge isn’t just for show. It tells potential clients that you’ve been vetted, insured, and approved by Google—instantly building trust.
Pay-Per-Lead, Not Per Click
Unlike PPC ads, you only pay for qualified leads, not random clicks. That means no wasting money on people who aren’t serious about hiring you.
Lead Quality
LSAs are designed to connect you with clients actively searching for your services. These aren’t tire-kickers—they’re people who want to book you now.
How We Make LSAs Work for You:
- Handle the verification process to get you that coveted green checkmark.
- Write compelling ad copy that attracts the right leads.
- Monitor and optimize your campaign to keep your cost-per-lead low and your ROI high.
With LSAs, you’ll start seeing more inquiries coming your way while your competitors work on still climbing the rankings. And if you’ve ever worked with lead generation companies for contractors, you know results vary our approach gives you control and transparency, so you only pay for leads that truly matter.
Google PPC Ads
There is a time and a place for Google PPC (pay per click) ads. These ads are going to cost more and there is a learning period with these ads as well. Before running PPC ads we recommend a consultation to ensure it makes sense.
When PPC Ads Make Sense:
- You’re targeting broader services or want to experiment with non-local keywords.
- You need additional coverage to complement your LSA campaign.
- You’re in a hyper-competitive market where LSAs alone aren’t enough.
- Long-term business success
Facebook Ads:
A Complementary Tool
Facebook ads are great tools for brand recognition. They can also be a good source for cheaper leads, though these leads may be less “ready to go” than Google leads. On Google, searchers are actively seeking contractors. On Facebook, people are casually scrolling and may click if an ad resonates. That’s why Facebook is best used for retargeting, awareness, and promotions not as a replacement for marketing services for contractors like LSAs and PPC.
- Retargeting Campaigns: If someone visited your site but didn’t reach out, we can use Facebook ads to bring them back.
- Brand Awareness: Showcase your work, share testimonials, and build credibility with a local audience.
- Seasonal Promotions: Highlight special offers or seasonal services to generate interest and inquiries.
Why Choose Builder Brand Marketing for Paid Ads?
- We Know Home Improvement: Unlike general marketing agencies, we understand your business and what your clients are looking for.
- LSA Experts: We focus on the ads that deliver the best results for contractors—Google LSAs—and we know how to make them work for you.
- Full-Service Support: From setup to optimization, we handle everything so you can focus on running your business.
- Honest Advice: If something isn’t a good fit for your goals, we’ll tell you. We’re here to help you succeed, not to upsell you on services you don’t need.
Ready to Start Generating Leads Today?
Paid ads are the fastest way to get your phone ringing, but they need to be done right. At Builder Brand Marketing, we’ll craft a paid ad strategy tailored to your business, your services, and your market.